Case studies

27 results, with the numbers.

Four named engagements and 23 summaries from agencies, SaaS companies and service firms. Client names on the summaries are withheld under NDA, and references are available on a call.

$50M+Tracked pipeline
200+B2B clients
120+Systems now owned by clients
8xAverage sales-call lift

Named work

Full write-ups with the sequence of decisions behind each result.

Lanyards and promotional products

RapidLanyard

  • 2xrevenue in 4 months
  • 110+interested companies
  • 39sending domains

Industrial tape

Fema Tape

  • 12,000firms found
  • 8,000after scoring
  • 32positive replies in month one

Heavy casting

Igrek

  • 9,000+firms found
  • 1,800+ideal after scoring
  • Week 1first factory visit

Cosmetics and supplements

Naturagen

  • 15countries
  • 5,000+firms found
  • 1,500distributors after filtering

GTM strategy

Positioning, messaging and outbound built around a defined buyer.

GTM strategy / White-labeled lead generation and GTM

AI conversational SaaS company

  • 2 to 8sales calls: monthly to weekly
  • Outboundbecame the main acquisition channel
Challenge
Cold calling and generic email gave the company uneven lead flow and weak outbound results.
What we did
We built a multi-channel outbound program around sharper messaging and a tighter definition of who qualified as a prospect.
Result
Sales calls rose from 2 a month to 8 a week. Trial conversions improved and outbound became the primary way the company acquired customers.
“Their approach is methodical, rigorous, and it works.”CEO

GTM strategy / White-labeled GTM strategy

HRTech SaaS company

  • $1Mactive pipeline
  • 120 daysfrom start to pipeline
Challenge
The product was strong but the message did not land with buyers, and pipeline had stalled.
What we did
We rewrote the positioning from the buyer's point of view and launched a focused outbound motion behind it.
Result
$1M in active pipeline inside 120 days, with positioning that matched what the product actually does.
“They helped us see what we couldn't see from inside the building.”CEO

GTM strategy / White-labeled outbound and pipeline generation

AI feedback SaaS company

  • 40+meetings a month
  • 1,000+emails sent daily
Challenge
Pipeline depended on manual LinkedIn outreach, which did not scale or repeat.
What we did
We replaced it with cold email across multiple inboxes, AI-assisted qualification and outreach backed by proof and authority content.
Result
More than 40 qualified meetings a month from over 1,000 daily emails, with qualification automated from reply to booking.
“It runs like clockwork.”Founder

GTM strategy / Enterprise outbound

Enterprise AI SaaS platform

  • $3.7Mpipeline built
  • $2.1Bglobal retail engagement
Challenge
A crowded category made it hard to stand out or reach enterprise decision makers.
What we did
Tight targeting, outreach to several stakeholders per account and positioning written for enterprise buyers.
Result
A large enterprise pipeline and conversations with high-value global accounts, including a retail engagement worth $2.1B.

GTM strategy / Account-based outbound

Enterprise AI platform

  • $3.4MARR in pipeline
  • 68opportunities at enterprise accounts
Challenge
Technical decision makers were hard to reach through the noise in the market.
What we did
Account-based outbound with technical messaging written for the people evaluating the product.
Result
Strategic enterprise conversations opened and a pipeline of 68 opportunities worth $3.4M in ARR.

GTM strategy / GTM rebuild

AI personalization platform

  • 10xaddressable market
  • $3M+pipeline influenced
  • 38+verticals
Challenge
The platform sold into only a few verticals and its positioning blurred in a competitive field.
What we did
We rebuilt the go-to-market plan, expanded into more than 38 verticals and tied the messaging to demand we could see in each one.
Result
The addressable market grew tenfold and the work contributed to more than $3M of pipeline.

GTM strategy / Outbound systems for an agency

Cold outbound agency

  • 1,000+meetings booked
  • 20+markets reached
Challenge
The agency needed systems that held quality while volume went up.
What we did
Automated email sequences with split tests running continuously, LinkedIn outreach alongside, and workflow tuning as results came in.
Result
Meeting volume grew across more than 20 markets without a drop in performance, and the agency added revenue.

GTM strategy / Enterprise outbound for an agency

PR and brand strategy agency (India)

  • 130+meetings
  • 24meetings in the first 12 days
  • $3K to $7Kper client deal
Challenge
PR work was growing, but design services were not. Networking, SEO and referrals did not bring in the large design-led accounts the agency wanted.
What we did
Outreach to large corporations pitched PR and design as one service, with separate messages for startups and multinationals.
Result
Over 130 meetings, with 35 in the first month. Closed deals ranged from $3K to $7K per client, and the agency added two hires to keep up.
“I am confident that the streak (of closes) will continue.”Founder

GTM strategy / Deal recovery and retention

GTM engineering agency

  • 10+new clients won
  • 12+existing clients kept
Challenge
Deals had stalled, positioning was unclear and client churn was a real risk.
What we did
We reworked the strategy, tightened messaging and the proposal flow, supported closing calls and rebuilt trust with existing clients.
Result
More than 10 stuck deals closed and 12 or more existing clients stayed, which steadied revenue.

GTM strategy / Cold email and LinkedIn outreach

Medical and healthcare marketing agency (Australia)

  • 40+qualified appointments
  • 2 to 4new clients a month
  • $36K+contracted revenue
Challenge
Years of virtual assistants, Facebook ads, SEO and referrals gave unpredictable results and unqualified leads.
What we did
We narrowed the ICP, then ran cold email and LinkedIn outreach to that exact audience, following up in a set order until each interested lead reached a call.
Result
Over 40 qualified appointments, two to four new clients every month and more than $36K in contracted revenue. The agency now resells the same system under its own brand to its clients.
“You have been the main, constant, reliable source of income for my agency.”Founder

GTM strategy / Cold email and LinkedIn outreach

Financial advisor marketing agency (USA)

  • 72qualified calls booked in 90 days
  • 5 to 7closes a month
  • $60K+contracted revenue
Challenge
The agency was new and leaned on paid social. Ads were expensive, returns were thin, and every extra client meant a bigger ad budget.
What we did
We replaced the ads with personalized cold email and LinkedIn outreach at volume, aimed at the people who decide at advisory firms, backed by a fixed follow-up sequence.
Result
72 qualified appointments in 90 days, five to seven new clients a month and more than $60K in contracted revenue, with no increase in marketing spend.
“My calendar is packed full of appointments and the show up rate is very high.”Founder

GTM strategy / Offer rebuild and outbound

E-commerce marketing agency (USA)

  • 40+qualified appointments
  • 5clients closed in one week
Challenge
The agency's offer no longer matched its market, and earlier appointment-setting agencies had produced little.
What we did
We found a better-fitting ICP, rebuilt the offer for it, walked the founder through the new pitch, and launched tailored cold email and LinkedIn campaigns once lead handling could take the volume.
Result
More than 40 qualified appointments, and five clients signed within one week.
“If I ever have to go the appointment setting route again, I'm coming back to them.”Founder

GTM strategy / Cold email and LinkedIn outreach

Childcare marketing agency (Australia)

  • 30+booked appointments
  • 10+partnerships closed
  • $25K+revenue
Challenge
The agency relied on referrals and costly ads and had no steady source of leads.
What we did
Personalized cold email and LinkedIn outreach to the right contacts, with scheduled follow-ups.
Result
More than 30 appointments with childcare center directors, partnerships with over 10 centers and more than $25K in revenue traced to the campaign.
“If you are not using them, you are literally just leaving money on the table.”Founder

Automation

Qualification, routing and follow-up handled by systems.

Automation / AI automation

Marketing consultancy

  • 200+leads processed daily
  • 85%less manual work
Challenge
Qualifying leads by hand meant missed opportunities and double-booked calls.
What we did
An AI system that qualifies leads, books meetings, updates the CRM and sends follow-ups.
Result
Operations ran with far less manual work and the consultancy booked more meetings.

Automation / AI lead scoring

Real estate agency owner

  • $75Kextra monthly revenue
  • 61%higher lead conversion
Challenge
The owner could not tell which leads had real intent, so effort went to the wrong ones.
What we did
AI analysis of incoming email with lead scoring, automatic routing and CRM integration.
Result
Faster responses, higher conversion and roughly $75K more revenue each month.

Automation / Automated lead generation

B2B consulting firm

  • 400%more qualified leads
  • 70%lower cost
Challenge
Manual prospecting took time, cost a lot and produced low-quality leads.
What we did
A pipeline that scrapes prospects, enriches the records and uses AI to qualify them.
Result
A steady flow of qualified leads at much lower cost and with far less manual effort.

Automation / Data integration

SaaS company

  • 95%fewer data errors
  • Livestatus sync across tools
Challenge
Customer data sat across several tools, which caused delays and errors.
What we did
Integrations that keep records consistent across the tools, pushing changes and alerts as they happen.
Result
Manual data handling ended, accuracy rose and systems stayed in sync.

Automation / Message triage

E-commerce business

  • 300+messages sorted each day
  • 90%faster response
Challenge
Customer messages were not prioritized, so urgent issues were missed.
What we did
An AI system that reads each message, ranks it by urgency and sentiment and routes it.
Result
Faster replies, lower churn and critical issues handled right away.

Automation / Content workflow automation

Digital marketing agency

  • $2.5Kmonthly labor savings
  • 80%less manual work
Challenge
Content workflows took more than 20 hours a week and wore the team down.
What we did
Several linked automations that convert video, write captions, track trends and manage the content calendar.
Result
Content output grew while the workload shrank, and the team moved its time to strategy.

List building and CRM

Clean data and segmented lists that outreach can rely on.

List building and CRM / Automated list building

Marketing agency (Australia)

  • 10K+leads a month in pipeline
  • 80%better data accuracy
Challenge
Inconsistent, low-quality lead data hurt every campaign.
What we did
Automated workflows that scrape, enrich through APIs and write the results into the CRM.
Result
A steady monthly pipeline of more than 10,000 leads with markedly more accurate data.

List building and CRM / ICP definition and segmented lists

B2B SaaS company (UK)

  • 50K+verified leads built
  • 3xbetter campaign performance
Challenge
Poor targeting and weak lists held back outbound results.
What we did
We pinned down the ICP first, then built segmented lists from Sales Navigator, Crunchbase and enrichment providers.
Result
Lead quality rose, campaigns performed three times better and response rates improved.

List building and CRM / Segmented lead databases

AI personalization platform

  • 38+verticals built
  • 5M+outbound data points
Challenge
Prospect data was thin and unstructured, which limited campaign scale and targeting.
What we did
Segmented lead databases across more than 38 verticals, with data-driven targeting that included competitor audiences.
Result
Large outbound campaigns with sharper targeting, and new high-value accounts won from competitors.

List building and CRM / Custom data systems

GTM engineering agency

  • 200+Clay tables built
  • 70%lower cost
Challenge
Expensive data tools drove up costs and put client relationships at risk.
What we did
Custom scraping and data systems in place of costly tools.
Result
Costs fell, clients stayed and the agency opened a new revenue stream.

Results depend on the offer, the market and the sales follow-through. Past performance does not guarantee similar numbers.

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