List building and CRM
Marketing agency (Australia)
Automated list building
- 10K+leads a month in pipeline
- 80%better data accuracy
List building and CRM cleanup
Lists and data that outreach can trust.
Outbound is only as good as the list behind it. We build prospect lists from real buying signals, enrich and verify them, score them against your ICP and keep your CRM clean so every send lands on the right person.
What we build
Sourcing and signals
We combine databases, Sales Navigator, Crunchbase and custom scraping to find companies that fit and show a reason to talk now.
Enrichment and verification
We layer enrichment sources, verify emails and drop weak records before anything is sent.
Scoring and segmentation
Every firm gets a score out of 100 against your ICP, then sorts into segments that each get their own message.
CRM cleanup
We dedupe, standardize fields, enrich missing data and set routing rules, so the CRM matches reality.
Where it has worked
Client names are withheld under NDA.
List building and CRM
B2B SaaS company (UK)
ICP definition and segmented lists
- 50K+verified leads built
- 3xbetter campaign performance
List building and CRM
AI personalization platform
Segmented lead databases
- 38+verticals built
- 5M+outbound data points
List building and CRM
GTM engineering agency
Custom data systems
- 200+Clay tables built
- 70%lower cost
The method, written down
List building / Playbook
B2B list building with Clay: signals, waterfalls, verification and CRM sync
How to build a B2B outbound list in Clay: signals, enrichment waterfalls, email verification, segmentation and CRM sync, with plan and credit details cited.
Read the playbookOutbound strategy / Playbook
Signal-based outbound selling: find, verify and use buying signals
Source and verify buying signals (hiring, funding, tech installs, leadership change, intent), write the first line, set timing and combine with fit scoring.
Read the playbookList building / Playbook
CRM cleanup and data hygiene for outbound teams
A practical CRM cleanup guide for outbound: dedupe rules, required fields, standardization, enrichment, data decay, ownership and a one-week plan.
Read the playbookQuestions
Which tools do you use?
Clay, Prospeo, Sales Navigator, Crunchbase and enrichment APIs, plus custom scrapers where the data is not sold anywhere. We build on tools you can keep.
Can you clean our existing CRM?
Yes. We dedupe records, standardize fields, fill gaps and add the routing rules your team needs.
Next step
Tell us who you sell to.
A 30-minute call. You get a plan for your outbound, whatever you decide about working with us.