Playbooks
How we build and run cold email, list building, multichannel sequences and the GTM strategy behind them. Each playbook cites its sources and links to the work that informed it.
Automation / Playbook
How AI reply classification, scoring, routing and scheduling work in outbound, what to automate, what to keep human, and an n8n build outline with CRM sync.
Read the playbookList building / Playbook
How to build a B2B outbound list in Clay: signals, enrichment waterfalls, email verification, segmentation and CRM sync, with plan and credit details cited.
Read the playbookList building / Playbook
A practical CRM cleanup guide for outbound: dedupe rules, required fields, standardization, enrichment, data decay, ownership and a one-week plan.
Read the playbookOutbound strategy / Playbook
Turn customer data into a scored outbound target list: firmographic and trigger criteria, a 0-100 rubric, disqualifiers, segment messaging and segment count.
Read the playbookOutbound strategy / Playbook
Sort cold email replies into five types, set response-time targets, use sample objection scripts, cut no-shows and honor opt-outs under CAN-SPAM.
Read the playbookOutbound strategy / Playbook
A B2B LinkedIn outreach playbook covering profile, targeting, connection requests, message steps, limits and email pairing, within LinkedIn's own rules.
Read the playbookOutbound strategy / Playbook
Design a three-week outbound sequence across email, LinkedIn and phone: channel roles, a day-by-day example, stop rules and when a phone step pays off.
Read the playbookOutbound strategy / Playbook
How marketing, PR and GTM agencies run outbound for their own growth: pick one ICP, build one offer, set volume and follow-up, then white-label the system.
Read the playbookOutbound strategy / Playbook
How to score, test and rewrite a B2B offer before adding outbound volume, with an offer scorecard, test sample sizes and two Tibexa cases.
Read the playbookOutbound strategy / Playbook
Source and verify buying signals (hiring, funding, tech installs, leadership change, intent), write the first line, set timing and combine with fit scoring.
Read the playbookCold email / Playbook
Keep cold email in the inbox: spam-complaint thresholds from Google and Yahoo, list hygiene, bounce handling, content choices, monitoring and domain recovery.
Read the playbookCold email / Playbook
Set up cold email infrastructure: secondary domains, Google Workspace or Microsoft 365 inboxes, SPF, DKIM, DMARC, warm-up and sending volumes per inbox.
Read the playbookCold email / Playbook
The full B2B cold email system in six steps: ICP, list, infrastructure, deliverability, copy and replies, with the funnel math from send to booked call.
Read the playbookCold email / Playbook
A practitioner's guide to cold email copy: structure, first lines, offers, length, subject lines, follow-up timing and A/B tests with real sample sizes.
Read the playbookGTM strategy / Playbook
A practical go-to-market strategy for B2B SaaS: positioning, ICP, messaging, channel choice and the order to run each motion, with sources and Tibexa cases.
Read the playbookMetrics / Playbook
The seven outbound funnel metrics, planning benchmarks, a day-90 funnel model, third-party reply-rate data and how to diagnose each stage that underperforms.
Read the playbookNext step
A 30-minute call. You get a plan for your outbound, whatever you decide about working with us.
