Choosing the product and the buyer
Fema Tape makes more than ten kinds of tape. We started with masking tape. The target buyers were auto detailing supply wholesalers, paint distributors and hardware chains, and the messaging followed what each of those sectors cares about.
List building and filtering
Our team found 12,000 firms across Europe, separated wholesalers from retailers and scored every firm from 0 to 100. Anything under 50 was dropped, which left 8,000 high-quality targets.
Personalized messaging
Detailing firms heard about quality and performance. Hardware chains heard about price. A sample offer sat inside every message.
Month one
The target was 15 positive replies a month. We contacted 850 firms and got 32, more than double the goal. After two months the client had held 37 meetings and made its first sales.
Just the start
Only one of more than ten tape types has run so far. The same infrastructure is ready for the rest of the range.
“When 32 replies arrived in the first month, we had our answer.”Owner, Fema Tape
Related service: List building and CRM cleanup.