Best Clay alternatives for enrichment and outbound workflows

How we chose and ordered these alternatives

Tibexa publishes this list and is a vendor. We build outbound systems and use Clay, n8n and Prospeo, among other tools, so we are not neutral. We included alternatives whose own pages we fetched and that overlap with at least one of Clay's jobs. We ordered them by how much of Clay's job they cover, then by how much pricing they publish. Every page was checked 18 October 2026. Customer counts, ratings and match rates are the vendors' claims and are marked that way.

What Clay does and what it costs

Clay describes itself as "Infrastructure to get any data, run agentic workflows, and launch GTM plays." Its University defines a waterfall as running "a request through many providers in sequence, until one returns a validated result," says enrichment draws on 150+ providers, and says you spend credits only on data you actually find (Clay University). The homepage adds Claygent research agents, an email sequencer and integrations with other GTM tools, and says the marketplace holds 200+ data and AI vendors. Its figures of 500,000+ GTM teams and a 4.9 rating are Clay's own claims (Clay).

Pricing changed in 2026. Clay's internal memo, dated 11 March 2026, splits usage into Data Credits (marketplace data) and Actions (orchestration work such as enrichments, AI tasks and HTTP API calls), and says Clay is cutting the cost of marketplace data by 50 to 90 percent (Clay memo). On the pricing page we checked on 18 October 2026, Free is $0 with 500 actions, 100 data credits and 200 rows per table. The Launch header says $167 a month and its FAQ says "starting at $185"; Growth shows $446 and "starting at $495". The page conflicts with itself. Annual billing is listed as saving 10 percent, and $167 and $446 are each about 10 percent below $185 and $495. Growth is the first plan with CRM sync, HTTP API integrations and webhooks, and Enterprise is custom (Clay pricing).

Those details show when to look elsewhere: you only want contact data, you need CRM sync or API access without moving up to Growth, or you want to host the workflow yourself.

Databar

Best for GTM engineers who want tables, waterfalls and code access in one product. Databar's homepage describes tables as "a spreadsheet for your team, an endpoint for your code, and a tool for your agents," and its waterfall as trying "provider after provider until a verified answer returns," with misses not charged. It adds visual flows with branching, a REST API, SDK, CLI and a hosted MCP server. Its provider count varies by page: 160+ on the homepage, "over 120" in the pricing FAQ.

Pricing as published: Build $99 a month (5,000 credits, 5 custom HTTP APIs, batch enrichment up to 10,000 rows), Scale $495 (50,000 credits), Enterprise custom; annual billing saves 12 percent. A limit to know: Build allows 3 workspace editors and 5 bring-your-own API keys, and monthly credits roll over for one month only. Sources: Databar pricing and homepage, checked 18 October 2026.

FullEnrich

Best when the job is finding work emails and mobile numbers, not building research workflows. FullEnrich says it pulls from "20+ premium vendors," including Clearbit, Hunter, Wiza, Snov, ContactOut and Anymail Finder, chosen by lead location. It integrates through an API, HubSpot, Zapier, Make, n8n, Clay and an MCP server. It claims an "80%+ find rate," which is its own figure.

Pricing as published: the pricing page shows $0.055 per credit at 1,000 credits a month, and a calculator example of 15K credits at $720 a month. The page does not show annual rates in text we could read. A work email costs 1 credit and a mobile 10, credits are used only when verified data is found, and a free trial gives 50 credits. Monthly plans roll credits over for 3 months. A limit to know: the product is contact data, so scoring, research and sequencing stay in other tools. Sources: FullEnrich pricing and homepage, checked 18 October 2026.

Apollo

Best for individual sellers and small teams that want a contact database and sequencing in one login. Apollo claims "240M+ contacts and 30M+ accounts" and use by over 600,000 companies; both are its own figures. Its homepage lists sequencing, a parallel dialer, an AI assistant and an MCP server, and says you can sign up free without a credit card. For a head-to-head, see Clay vs. Apollo.

Pricing: the pricing page as fetched listed Free, Basic, Professional and Custom tiers without figures. It states that credits are pooled across the team, expire at the end of each billing cycle and do not roll over. A limit to know: API access is available only on Custom plans, so anyone who wants to wire Apollo into their own workflows should price that tier first. Sources: Apollo pricing and homepage, checked 18 October 2026.

Amplemarket

Best for sales teams that want data, buying signals and multichannel sequences with an AI sales agent, and have a budget to match. Amplemarket sells a B2B database, intent and job-change alerts, sequences across email, calls and social, and Duo, an AI agent that drafts outreach a rep approves. The claims on its site (such as "Over 10 hours saved weekly with Duo") are the vendor's own.

Pricing as published: Startup is $600 a month on an annual term, with 2 users, 27,000 contacts, 13,500 email credits per user per year and 600 phone credits per user per year. Growth and Elite are custom, and all plans include a free trial. A limit to know: extra seats are available but the page gives no seat price, and Growth and Elite billing terms are not stated. Sources: Amplemarket pricing and homepage, checked 18 October 2026.

Persana

Best for teams that want an AI-agent-style workspace close to Clay's. Persana says it enriches from 100+ data sources (its claim), tracks live signals such as hiring, funding and job changes, runs AI research agents, and includes a sequencer with email warmup. Its pricing table lists email and phone waterfalls. Its "10,000+ teams" and "4.8/5" figures are Persana's own.

Pricing: the pricing page as fetched showed a monthly and annual toggle (annual labeled "Save 20%") and a feature table with rollover and a bring-your-own-API-key option, but no plan names or figures. A limit to know: you cannot compare cost per row with Clay or Databar until you open an account or book a call. Sources: Persana pricing and homepage, checked 18 October 2026.

n8n

Best for technical teams that want to own the workflow layer and host it themselves. n8n's homepage describes a visual builder where you can write JavaScript or Python, deploy on-premises or in the cloud, and says it has over 500 integrations (its claim) and describes itself as "for technical teams." It brings no data of its own, so you connect providers yourself, for example FullEnrich or Databar through their APIs.

Pricing as published, billed annually: Starter EUR 20 a month (2.5K executions), Pro EUR 50 (10K), Business EUR 667 (40K, self-hosted), Enterprise on request. An execution is one run of an entire workflow regardless of its steps. A limit to know: self-hosted Business needs a license key that contacts n8n's server daily and reports production execution counts; the free Community Edition is on GitHub with its own license terms. Sources: n8n pricing and homepage, checked 18 October 2026.

Make

Best for non-developers who want a visual builder to connect apps. Make says users can "Connect 3,500+ apps out of the box," though another section of its homepage says 3,000+ native apps. It also offers AI agents. Like n8n, it has no data marketplace, so enrichment comes from whichever vendor you plug in.

Pricing: the pricing page as fetched named Free, Core, Pro, Teams and Enterprise plans without figures. The Free plan has 1,000 credits a month. Most module actions use 1 credit, so a scenario that loops over many rows can use thousands in one run. A limit to know: extra credits come in bundles at a price set in your subscription, expire after one month on monthly plans, and scenarios stop when credits run out. Sources: Make pricing and homepage, checked 18 October 2026.

When to stay on Clay and when to switch

Stay on Clay if you use its tables to score and segment accounts before anyone is contacted. Scoring and segmenting before sending is the part of our work that moves results, whichever tool does it: for Fema Tape, 12,000 firms were found and 8,000 remained after AI scoring (case study), and for a UK B2B SaaS client we built a list of 50K+ verified leads with Sales Navigator, Crunchbase and enrichment tools (our work). Move to FullEnrich if the job is only work emails and mobile numbers, or to Databar if you want a similar table-and-waterfall workspace with API access. Choose Apollo or Amplemarket if you want the database and the sequencer under one contract. Choose n8n or Make if the data is already bought and you need the plumbing.

Our B2B list building with Clay playbook shows how we set up tables, and the list building and CRM cleanup service is where we do that for clients. For plain contact-data vendors, see B2B contact data providers.

Questions

What is the closest alternative to Clay?

On the pages we checked, Databar overlaps most: tables, a provider waterfall, visual flows and API access. FullEnrich covers only the contact-data waterfall, and Persana is similar in shape but publishes no prices on its pricing page.

Is there a free Clay alternative?

Several have free entry points on their pages: Clay itself has a $0 plan, Make has a free plan with 1,000 credits a month, Apollo says you can sign up free, and FullEnrich and Databar offer trial credits. Check each plan's limits before relying on them.

Can n8n or Make replace Clay?

They replace the workflow layer, not the data. Neither page describes a data provider marketplace, so you would pay and integrate providers such as FullEnrich or Databar separately.

How much does Clay cost?

Clay's pricing page shows Free at $0, Launch at $167 a month in the header and "starting at $185" in the FAQ, Growth at $446 or "starting at $495," and Enterprise as custom. Actions and data credits are priced as tiers on top.